Impact Analysis of Modern Retail Business on Traditional Retail

(Case Study in West Sumbawa Regency)

Abstract

This study examines the differences between traditional retail businesses before and after the existence of modern retail businesses, as well as the impact of modern retail businesses on traditional retail businesses in West Sumbawa Regency. Data analysis in this study was carried out quantitatively using the paired t-test analysis method and qualitatively using the in-depth interview method. The data tested includes data on sales turnover, capital, merchandise turnover, profits, prices, and costs of traditional retail businesses before and after the existence of modern retail business. Based on preliminary results of research related data, that there are statistically significant differences in the amount of sales turnover, capital, merchandise turnover, profit from traditional retail businesses before and after the existence of modern retail businesses.